Realizing their website was no longer suitable for attracting leads from the business community they served, the owners of this commercial real estate appraisal company engaged us to create a new website and search engine marketing campaign for their business. Like many long established businesses, despite their established reputation, they were experiencing a loss of word of mouth referrals that had sustained their business, as former contacts disappeared in career moves, bank mergers and retirement, and the people replacing them were referring to the web for their services.
We began by analyzing their competition and developing a strategy for the content of their website using search engine optimization and marketing strategies to get them on the first page of search results. Then we designed a branded website that positioned the company as modern and professional, and promoted their individual and collective expertise to the lawyers, bankers, investors and government agencies in need of their services. The site was also developed to include web apps, which are highly intuitive content management areas, that allow them to make timely changes and updates easily to their profiles, testimonials and projects list.
I was highly skeptical of venturing into advertising on the big, bad Internet. However, they easily guided me through the entire process. Now I have a qualified e-mail database for future email-marketing and have also achieved my goal of expanding our client base.J. Schuster, Owner