We met with the VP of Marketing of this industrial pigment manufacturer when he was hired to improve sales in an industry that was being cannibalized by mergers and customer acquisitions. One of his first priorities was to get the company's static website updated to reflect their product offerings, markets served and sales contacts, and to automate their sample requests process for lead generation.
We won their business because, not only were we able to provide what he needed - a site he could easily update himself with a CRM system to record and track sample lead requests, but because we were also able to design interactive data sheets he could routinely update for customers and salespeople to easily access and print in a variety of ways, which eliminated a lot of waste. And finally, we won their business because we could provide them with a search engine optimization strategy and search engine marketing services to place them nationally on the first page of all the search engine results. Since then, their site has been made mobile touch friendly for field sales.
In reviewing our marketing results, we found that almost all of our new business is coming through our site... and business is good!Frank Magdits, VP, Marketing
Thanks again for all your creative work and efforts.